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MyData Operator 2021 Status Awarded To Vastuu Group's MyDataShare operator platform

Vastuu Group's MyDataShare operator platform continues to serve customers as an awarded MyData Operator 2021 – for the second year in a row. The MyData Operator Award recognises personal data companies that have shown leadership by empowering individuals to control their personal data. The award confirms Vastuu Group's responsible and human-centric processing of personal data.

 A MyData operator is a provider of infrastructure for personal data management and a key element in creating sustainable ecosystems for fair and ethical use of personal data. It also reflects the rising demand for a more ethical approach to personal data and acts as a symbol of best practice that reassures individuals, governments, investors, and other companies and organisations. 

The development of the Data Governance Act (DGA) shows a clear link to the MyData Operators white paper, which describes the operations and functions of what the EU terms as ‘data intermediaries’. Seeing how the white paper and the MyData Operator Awards have influenced legislation is a significant step in realising the principles in the MyData Declaration,says Antti “Jogi” Poikola, MyData Chair of MyData Global.

MyDataShare provides service creators with an easily integrable and extensible toolkit that covers the full spectrum of personal data use: commercial, legal, technological, and ethical aspects. MyDataShare offers a complete package for developers and integrators whose services utilize personal data to ensure that their services comply with privacy regulations.

For example, The City of Helsinki utilizes MyDataShare in multiple Smart City-related use cases, such as to ensure that a city-employed driver is allowed to operate a given vehicle, the organization can validate up-to-date license information based on a legal obligation. 

Cities are excellent forerunners for adapting the MyData principles into actionable services for people. Together with the city of Helsinki, we have shown the power of public-private collaboration by creating practical human-centric services and initiating future collaboration standards to accelerate human-centric service creation in Finland and globally,” says Vastuu Group’s Deputy CEO and MyData Lead  Mika Huhtamäki. 

The MyData Operator Award, launched in 2020, reflects the rising demand for a more ethical approach to personal data. The Award focuses on how personal data intermediaries manage two key issues: transparently communicating their practices and business models, and the extent to which users are the primary beneficiary of their personal data.

By applying for the MyData Operator Awards, MyData Global members voluntarily share information about their approach to enabling personal data sharing across the personal data ecosystem. As individuals should be free to choose among personal data intermediaries, MyData operator services need to demonstrate how their services are interoperable with each other. 


MyData Global press release. 


Read more about MyDataShare.  

Read more about MyData Operator 2021 Award.  

Read more about MyData Global.  

Read more about European data strategy and MyData. 


More information:  

Mika Huhtamäki 
Deputy CEO, Vastuu Group Ltd 
+358 40 061 6253  


About Vastuu Group Ltd and MyDataShare: 
MyDataShare is developed and operated by a Finnish Vastuu Group Ltd. Vastuu Group is a data and ICT service company developing public-private-people ecosystems initiated from Real Estate and Construction sectors grown to other trust demanding business areas. Vastuu Group has been in operation since 2007 with steady growth. Company a better and more sustainable life for people and the environment through reliable data with a human-centric foundation. MyData is described in the European data strategy as a promising initiative for empowering citizens through exercising their digital rights.