« back

Finland’s first MyData operator gives visibility to and control over personal data

MyData is a principle that gives people access and control over their own personal data. As Finland’s first MyData operator Vastuu Group acts as a link between individuals and the different parties and systems that hold personal data.

    • Individual information is collected into several different systems and solutions. For example, health information at hospitals, financial information at banks, purchase information in loyal customer systems at the local store chain, education information at schools, employee information at workplaces, and so on. In addition to those, Google, Apple, Facebook and other platforms gather different kinds of information about individual people.

      MyData principle enforces the practice that individuals have the right to manage their own information and give consent to trusted parties to use private information. This is not only beneficial to the information user but also to the individual who in exchange will receive more fluent and comprehensive services. This would make every-day life easier by removing the need to give the same basic information several times for different operators or organizations.

      If all the information holders would build and manage their own consent processes, individuals would need to use dozens of different solutions and systems for information sharing and consent giving. Also, different public entities would need to use a vast amount of money in building these similar but segregated systems.

      MyData operator is needed to create trust between different parties. This is done with the identification of individuals and parties, and by handling the consents. The operator makes sure the parties comply with GDPR requirements and act responsibly. MyData operator does not gather information but creates a link between parties for trusted data transferring. MyData does not mean that anyone can ask for anyone’s information for any purpose. Also, sharing can be limited inside of a specific group or organization.

      As Finland’s first MyData operator Vastuu Group aims to break the direction where personal data is scattered in segregated systems and individuals have no visibility on their data.

      It is great to see the first MyData operator launched in Finland. I am sure that others will follow soon and when that happens the strong emphasis on interoperability that Vastuu Group is driving will be critical”, says Data Economy Specialist, Antti Poikola, from Technology Industries Finland.

      ”In today’s data-driven world it is important that the use of personal information is fluent and human-centric. Vastuu Group is a founding member of MyData Global network. We want to build co-operation between different MyData operators and enhance sustainable data-based business”, says Vastuu Group’s Deputy CEO and MyData Specialist Mika Huhtamäki.

      MyData Global is an international nonprofit created to improve individuals’ right to self-determination regarding personal data. It is based on the MyData Declaration.



      More information:

      Mika Huhtamäki

      Deputy CEO

      Vastuu Group Oy


      +358 40 061 6253



  • Vastuu Group is a Finnish company that enhances digitalization of built environment and helps other companies fulfill the legal requirements in construction and real-estate sectors. In addition to being a MyData operator, Vastuu Group has been developing SisuID identification service, Fincy trust network and Platform of Trust for data harmonization and trusted data sharing. Vastuu Group is owned by the Finnish unions in the real estate and construction field.